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I. Be found

Facebook and Instagram ads people stop for.

We plan, design and run Meta campaigns that find new customers, bring back people who already know you, and test fresh creative every week so results do not fade.

Get a free Meta Ads audit →What's included

Overview

What it is, and why it matters.

On Facebook and Instagram, people are not searching for you. The ad has to earn attention in the first second, then make the offer clear enough that someone taps.

We combine three things: accurate tracking through the Meta Pixel and Conversions API, audiences built from your own customers and website visitors, and a steady supply of new creative to test.

Signs you need it

  • Boosted posts get likes but no enquiries
  • Results were good for two weeks, then dropped
  • The same ad has run for months
  • You cannot tell which ad brought a sale
  • Messages from ads wait hours for a reply

Explore Facebook & Instagram Ads

Which Facebook & Instagram ad services do you need?

From first touch to repeat purchase. Choose a service to see how we run it.

01 / 08

Prospecting Campaigns

Reach new people who look like your best customers.

We test broad, interest and lookalike audiences, then put budget behind the ones that bring results.

Key features

  • Audience testing
  • Lookalike audiences
  • Budget optimization
  • Weekly reporting
Send me a proposal →

What's included

Everything in Facebook & Instagram Ads.

Pixel and Conversions API

Browser and server-side tracking so purchases, leads and messages are measured accurately.

Audience strategy

Prospecting, lookalike and retargeting audiences built from your customer list and site visitors.

Creative production

Static, carousel and short video ads designed for Feed, Stories and Reels.

Weekly creative testing

New hooks, offers and formats tested against each other every week.

Lead and message campaigns

Instant forms, click-to-WhatsApp and Messenger flows with a fast hand-off to your team.

Retargeting funnels

Ads for people who visited, watched or messaged but have not bought yet.

How we work

From first call to steady results.

  1. 1Week 1

    Setup

    Business Manager review, Pixel and Conversions API, audiences and offer.

  2. 2Week 2

    Launch

    First campaigns go live with six to nine creatives.

  3. 3Weeks 3–6

    Test

    Weekly creative rounds; weak ads paused, strong ones get more budget.

  4. 4Month 2 onward

    Scale

    Winning angles turned into new variations; lookalikes from real buyers.

  5. 5Every month

    Report

    Cost per result, best creatives and next month's tests.

What we measure

Numbers you can check.

Every report shows these numbers, with your starting baseline next to the latest month.

Platforms and tools

Meta Ads ManagerMeta PixelConversions APIMeta Business SuiteFigmaCapCut
Cost per result
Cost per lead, message or purchase, depending on the campaign goal.
Hook rate
The share of viewers who watch past the first three seconds.
Click-through rate
The share of people who tap after seeing the ad.
Creative fatigue
Rising frequency and falling clicks that signal an ad needs replacing.
Return on ad spend
For online stores, revenue divided by spend.

Example engagement

A typical starting point, and the first 90 days.

Illustrative example · not a client result

The business

Women's fashion brand selling online

Where they start

  • Boosts posts with no Pixel installed
  • One ad has run for four months
  • Plenty of Instagram traffic, few checkouts

The 90-day plan

  1. Days 1–30Install the Pixel and Conversions API, build the product catalog, launch prospecting and retargeting.
  2. Days 31–60Weekly tests of UGC-style videos against product photos; abandoned cart retargeting.
  3. Days 61–90Scale winning creatives, plan seasonal offers, build lookalikes from buyers.

What we track

Purchase tracking
Every checkout measured in Meta and analytics
New creatives
At least four new ads tested each week
Return on ad spend
Tracked weekly against the starting baseline

FAQ

Facebook & Instagram Ads questions.

Do you make the ad creatives too?

Yes. Creative production is included. We can work with your photos and videos or produce new ones.

What is the Conversions API?

A server-side connection that sends conversions to Meta directly, so tracking stays accurate when browsers block cookies.

Can ads send people to WhatsApp?

Yes. Click-to-WhatsApp campaigns work well for local businesses, as long as someone replies quickly.

How much should I spend?

After the audit we suggest a test budget large enough to give each creative a fair chance in the first month.

Free audit

Start with a free audit.

Tell us about your business. We review where you stand today and send a written plan for Facebook & Instagram Ads, whether you hire us or not.

Or email [email protected]

What do you need help with?
We reply within one business day with next steps.