Monthly content calendar
Posts, stories and Reels planned around offers, seasons and events.
III. Be chosen
Content made for the scroll.
We plan, write, design and edit the posts, ads, Reels and UGC-style videos that keep your brand visible and give your campaigns fresh creative to test every week.
Overview
What it is, and why it matters.
Ads and social posts wear out quickly. The brands that keep results steady are the ones that keep producing new creative and learn from what works.
We work from a monthly calendar built around your offers and seasons, produce each piece in the right format for its platform, and feed the best-performing content into your ads.
Signs you need it
- You post irregularly or not at all
- Every ad uses the same photo
- Your content looks different on every platform
- You have products to show but no video
- Your team has no time to plan or edit content
Explore Content & Ad Creatives
Which content services does your brand need?
From monthly social content to ad creatives that sell. Choose a service to see what you get.
01 / 08
Social Media Content
A full month of posts, carousels and stories, planned around your offers.
You approve the calendar first, then we design, write and schedule every piece.
Key features
- Monthly calendar
- Posts and carousels
- Captions and hashtags
- Scheduling
02 / 08
Short-Form Video
Reels, TikToks and YouTube Shorts that people watch to the end.
We script hooks, edit with captions and adapt trends to your brand.
Key features
- Scripting
- Editing and captions
- Trend adaptation
- Platform sizes
03 / 08
Ad Creatives
Static, carousel and video ads for Meta, Google and TikTok.
Every ad comes in each size its placement needs, with fresh variations every week.
Key features
- Static and carousel ads
- Video ads
- Sizes for every placement
- Weekly variations
04 / 08
UGC-Style Videos
Testimonial-style and demo videos that feel native to the feed.
Made with real creators, or AI-assisted and used openly as ads, never presented as real customers.
Key features
- Testimonial-style scripts
- Demo and unboxing videos
- Creator casting
- Disclosed AI-assisted options
05 / 08
Copywriting
Captions, ad copy, landing pages and messages in your brand voice.
Clear, specific words that tell people what you offer and what to do next.
Key features
- Ad copy
- Captions
- Landing page copy
- Email and WhatsApp messages
06 / 08
Photo & Video Shoots
On-location shoot days for products, spaces and people.
We plan the shot list, shoot, and deliver edited photos and video ready for every platform.
Key features
- Shoot planning
- On-location shoot days
- Product photography
- Edited delivery
07 / 08
Brand Kit & Templates
Colors, fonts, templates and rules so every piece looks like you.
Your team can create on-brand posts quickly, even without a designer.
Key features
- Colors and fonts
- Post templates
- Logo usage
- Brand voice guide
08 / 08
Content Performance Reporting
Know which content works and why.
Monthly reports show engagement, reach and video hook rates, with what to make more of next month.
Key features
- Engagement reports
- Top content analysis
- Video hook rate
- Next month's recommendations
What's included
Everything in Content & Ad Creatives.
Copywriting
Captions, hooks, ad copy and scripts in your brand voice.
Design
Static posts, carousels, story frames and ad sets in every size you need.
Short-form video
Reels, TikToks and Shorts edited from your footage or shot by our team.
UGC-style video ads
Testimonial-style and demo videos with real creators, or AI-assisted videos used openly as ads.
Brand kit
Fonts, colors, templates and rules so every piece looks like you.
How we work
From first call to steady results.
- 1Week 1
Brand kit and research
Your audience, competitors, best past content and visual rules.
- 2Week 2
Calendar
A month of posts, Reels and ads planned and approved by you.
- 3Weeks 3–4
Produce
Shoots, design and editing, with one round of revisions per piece.
- 4Ongoing
Publish and test
Content published on schedule; ad creatives rotated weekly.
- 5Every month
Report
What performed, what to repeat, and next month's calendar.
What we measure
Numbers you can check.
Every report shows these numbers, with your starting baseline next to the latest month.
Platforms and tools
FigmaCanvaAdobe Premiere ProCapCutMeta Business SuiteShared content calendar
- Engagement rate
- Interactions divided by reach.
- Saves and shares
- The signals that content is genuinely useful.
- Hook rate
- The share of viewers who stay past three seconds.
- Creative performance
- Click-through and cost per result for each ad creative.
- Follower growth
- New followers by platform and by content type.
Example engagement
A typical starting point, and the first 90 days.
Illustrative example · not a client resultThe business
Gym with two locations
Where they start
- Posts twice a month, mostly equipment photos
- No video content
- Every ad uses the same banner
The 90-day plan
- Days 1–30Brand kit, monthly calendar, one shoot day at each location.
- Days 31–60Three Reels a week: member stories, coach tips and class clips; new ad creatives weekly.
- Days 61–90Best Reels turned into ads; a transformation challenge campaign planned.
What we track
- Posting rhythm
- Three Reels and four posts a week
- Ad creatives
- New creative tested every week
- Engagement and leads
- Reported monthly against the first month
FAQ
Content & Ad Creatives questions.
Do you shoot photos and videos?
Yes. We plan shoot days at your location, or edit footage your team sends us.
How many posts do I get?
It depends on the plan. A typical month includes 12 to 20 posts and Reels, plus ad creatives.
Who approves the content?
You do. Every calendar and every piece goes to you before it is published.
Do you use AI in content?
We use AI tools for research and first drafts, and our team edits every piece. AI-assisted videos run as ads and are never presented as real customers.
Free audit
Start with a free audit.
Tell us about your business. We review where you stand today and send a written plan for Content & Ad Creatives, whether you hire us or not.
Message us on Facebook ↗Or email [email protected]
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