Account audit or fresh build
We review an existing account for wasted spend, or build a new one with a clean structure.
I. Be found
Google Ads built around cost per lead.
We build and run Search, Performance Max and YouTube campaigns that reach people at the moment they look for what you sell, with every call and form tracked back to the keyword that brought it.
Overview
What it is, and why it matters.
Google Ads puts you at the top of search results today. The challenge is paying for clicks that become customers, and cutting the curious browsers and wrong searches.
We set up conversion tracking before any budget is spent, structure campaigns by intent, write ads for each group of searches, and adjust bids, keywords and negative keywords every week.
Signs you need it
- You spend on Google Ads but cannot say which keywords bring customers
- Clicks are expensive and leads are few
- Your ads show for searches unrelated to your service
- Calls from ads are not tracked
- Your account was set up once and rarely touched since
Explore Google Ads
Which Google Ads services fit your goals?
From search campaigns to shopping and YouTube. Choose a service to see how it works.
01 / 08
Search Campaigns
Show up at the top of Google when people search for exactly what you sell.
Campaigns are built by service and intent, with ads written for each group of keywords.
Key features
- Intent-based structure
- Responsive search ads
- Negative keyword lists
- Ad assets and extensions
02 / 08
Performance Max
Reach buyers across Search, YouTube, Display, Gmail and Maps from one campaign.
We build asset groups and audience signals from your best customers, and keep brand searches separate.
Key features
- Asset group setup
- Audience signals
- Brand exclusions
- Placement reporting
03 / 08
Shopping & Merchant Center
Put your products, prices and photos in front of shoppers.
We fix feed errors, improve product titles and organize campaigns around margins and best sellers.
Key features
- Merchant Center setup
- Feed optimization
- Product grouping
- Disapproval fixes
04 / 08
YouTube Ads
Video ads that build awareness and bring people back to search for you.
We plan short video formats, target by interest and intent, and measure the views that lead to visits.
Key features
- Video ad formats
- Audience targeting
- Remarketing lists
- View-through tracking
05 / 08
Local & Call Ads
Bring nearby customers who want to call or visit today.
Call ads and location assets put your number and directions in front of people searching near you.
Key features
- Call ads and call assets
- Location assets
- Scheduling by business hours
- Call tracking
06 / 08
Remarketing
Bring back visitors who looked but did not enquire.
We build audiences from site visitors and customer lists, and show them ads matched to what they viewed.
Key features
- Website visitor audiences
- Customer Match lists
- Dynamic remarketing
- Frequency limits
07 / 08
Conversion Tracking
Measure every call, form, WhatsApp click and purchase that comes from your ads.
Accurate tracking lets Google optimize for real leads, and shows you what each campaign returns.
Key features
- Google Tag Manager setup
- GA4 integration
- Call and WhatsApp tracking
- Enhanced conversions
08 / 08
Account Audit & Optimization
Find wasted spend and missed opportunities in an existing account.
We review search terms, bids, structure and settings, then fix the issues that cost the most first.
Key features
- Search term review
- Bid strategy review
- Quality Score improvements
- Prioritized action plan
What's included
Everything in Google Ads.
Conversion tracking
Forms, calls, WhatsApp clicks and bookings tracked in Google Ads and Google Analytics 4.
Search campaigns
Keywords grouped by intent, ads written for each group, and a long negative keyword list.
Performance Max and YouTube
Asset groups and video campaigns when your goals and budget support them.
Landing page advice
What to change on the page each ad sends people to, so more clicks become enquiries.
Weekly optimization
Search term reviews, bid changes, ad tests and budget moved toward what converts.
How we work
From first call to steady results.
- 1Week 1
Audit and tracking
Account history review and conversion tracking for every way a customer can contact you.
- 2Week 2
Build
Campaigns, ad groups, ads and extensions built and approved by you.
- 3Weeks 3–6
Learn and cut
Search terms reviewed twice a week; wasted spend cut as soon as it appears.
- 4Month 2 onward
Scale
Budget moves to the best campaigns; new ad and landing page tests start.
- 5Every month
Report
Cost per lead, lead quality and next month's plan, reviewed together.
What we measure
Numbers you can check.
Every report shows these numbers, with your starting baseline next to the latest month.
Platforms and tools
Google AdsGoogle Analytics 4Google Tag ManagerLooker StudioCall tracking
- Cost per lead
- Total spend divided by qualified enquiries.
- Conversion rate
- The share of clicks that become enquiries.
- Search impression share
- How often your ads appear when people search for your service.
- Qualified lead rate
- Enquiries that match your service, budget and area.
- Return on ad spend
- Revenue from ads divided by spend, when sales data is shared with us.
Example engagement
A typical starting point, and the first 90 days.
Illustrative example · not a client resultThe business
Physiotherapy clinic running its own ads
Where they start
- Spends every month with no conversion tracking
- Ads appear for “physiotherapy jobs” and “free exercises”
- One campaign covers every service
The 90-day plan
- Days 1–30Track calls, forms and WhatsApp; add negative keywords; split campaigns by service.
- Days 31–60Test new ads and landing pages for back pain and sports injury searches.
- Days 61–90Move budget to the best services; add call ads for peak hours.
What we track
- Tracked conversions
- Every call, form and WhatsApp click
- Wasted spend
- Irrelevant searches blocked from week one
- Cost per lead
- Reported weekly against the month-one baseline
FAQ
Google Ads questions.
What budget do I need?
It depends on how competitive your searches are. After the audit we recommend a starting budget based on typical click costs in your market, so you can judge it before committing.
Is ad spend included in your fee?
No. Google bills spend to your own card, in an ad account you own.
How fast will I get leads?
Search campaigns usually bring enquiries in their first week. Cost per lead improves over the first four to six weeks as we cut waste.
Can you take over my existing account?
Yes. We start with an audit of the account history so nothing that already works gets lost.
Free audit
Start with a free audit.
Tell us about your business. We review where you stand today and send a written plan for Google Ads, whether you hire us or not.
Message us on Facebook ↗Or email [email protected]
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