Conversion audit
Analytics review, funnel analysis and a page-by-page list of friction points.
III. Be chosen
Turn more visitors into customers.
We find where people drop off on your website, work out why, and test changes to pages, offers and forms until more of the visitors you already have become customers.
Overview
What it is, and why it matters.
More traffic costs more money every month. Raising the share of visitors who enquire or buy makes every ad and every search ranking worth more.
Conversion work starts with evidence: analytics, heatmaps, session recordings and customer feedback show where and why people leave. Tests then show which changes actually help.
Signs you need it
- Plenty of visitors, few enquiries or sales
- High bounce rate on mobile
- People add to cart and leave
- Your forms are long or confusing
- Pages get redesigned on opinion rather than data
Explore Conversion Rate Optimization
Which conversion services will lift your results?
Evidence first, then tested changes. Choose a service to see how it works.
01 / 08
Conversion Audit
A page-by-page review of where and why visitors leave.
We combine analytics, funnel data and a hands-on review on mobile and desktop.
Key features
- Funnel analysis
- Page-level issues
- Mobile review
- Prioritized fixes
02 / 08
Heatmaps & Session Recordings
See where visitors click, scroll and get stuck.
Recordings show real sessions, so decisions come from evidence instead of opinion.
Key features
- Click and scroll maps
- Session recordings
- Rage-click detection
- Weekly findings
03 / 08
A/B Testing
Test changes against your current page until the result is clear.
We plan each test, run it to a reliable sample, and roll out only what wins.
Key features
- Test design
- Sample size planning
- Result analysis
- Rollout of winners
04 / 08
Landing Page Optimization
Better headlines, offers, layout and proof on the pages that get paid traffic.
Each page is matched to the ad that sends people there, so the promise and the page agree.
Key features
- Headline tests
- Offer positioning
- Trust elements
- Message match with ads
05 / 08
Checkout Optimization
Remove friction from checkout so more carts become orders.
We test guest checkout, earlier delivery costs, payment options and shorter forms.
Key features
- Guest checkout
- Delivery cost clarity
- Payment options
- Form simplification
06 / 08
Form Optimization
Shorter, clearer forms that more people finish.
We measure which fields cause drop-off, then cut, reorder or split them into steps.
Key features
- Field reduction
- Multi-step forms
- Helpful error messages
- Form analytics
07 / 08
Mobile Experience
A site that is easy to use with one thumb.
We fix small buttons, hidden calls to action and slow pages on the devices most visitors use.
Key features
- Tap target sizing
- Sticky calls to action
- Mobile speed
- Layout fixes
08 / 08
Customer Research
Learn what stops people buying, from the people themselves.
Short surveys, exit polls and review mining reveal the doubts your pages need to answer.
Key features
- On-site surveys
- Exit polls
- Review mining
- Customer interviews
What's included
Everything in Conversion Rate Optimization.
Heatmaps and recordings
Where visitors click, scroll and get stuck, on mobile and desktop.
Customer research
Short on-site surveys and review mining to learn what stops people buying.
Test roadmap
Ideas ranked by expected impact and effort.
A/B tests
Changes tested against the current page until the result is clear.
Implementation
Winning changes built into your site, or handed to your developer with specs.
How we work
From first call to steady results.
- 1Weeks 1–2
Research
Analytics, heatmaps, recordings and surveys to find the biggest leaks.
- 2Week 2
Roadmap
Test ideas ranked and agreed with you.
- 3Week 3 onward
Test
One or two tests at a time, run until results are reliable.
- 4Ongoing
Implement
Winners made permanent; lessons applied to other pages.
- 5Every month
Report
Tests run, results, and the next round.
What we measure
Numbers you can check.
Every report shows these numbers, with your starting baseline next to the latest month.
Platforms and tools
Google Analytics 4Microsoft Clarity or HotjarA/B testing toolsGoogle Tag ManagerShopifyWordPress
- Conversion rate
- The share of visits that become an enquiry or sale.
- Funnel drop-off
- Where people leave between landing and the thank-you page.
- Form completion rate
- The share of people who start a form and finish it.
- Revenue per visitor
- For online stores, revenue divided by visits.
- Test win rate
- The share of tests that beat the original page.
Example engagement
A typical starting point, and the first 90 days.
Illustrative example · not a client resultThe business
Online furniture store
Where they start
- Good traffic from Instagram ads
- Most mobile visitors leave the product page
- Checkout forces account creation
The 90-day plan
- Days 1–30Install heatmaps and recordings; survey visitors who leave; audit the checkout.
- Days 31–60Test guest checkout, delivery cost shown on the product page, and larger mobile images.
- Days 61–90Test bundles and trust details near the add-to-cart button; roll out the winners.
What we track
- Checkout friction
- Account creation made optional
- Mobile conversion rate
- Measured in every test against the original
- Revenue per visitor
- Reported monthly
FAQ
Conversion Rate Optimization questions.
How much traffic do I need for A/B tests?
Reliable tests need a steady flow of visits and conversions. With lower traffic we make research-based changes and compare before and after instead.
Will testing slow my website?
We use lightweight tools and check page speed before and after setup.
Do you redesign the whole website?
Rarely. Small, tested changes usually beat a full redesign and carry less risk.
Which platforms do you work with?
WordPress, Shopify, Webflow, Wix and custom-built sites.
Free audit
Start with a free audit.
Tell us about your business. We review where you stand today and send a written plan for Conversion Rate Optimization, whether you hire us or not.
Message us on Facebook ↗Or email [email protected]
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